Align
Connect leadership priorities to the work teams deliver every day.
PMO Program Manager . AI Operations
I am a Program Manager and hands-on AI operator who connects enterprise strategy to daily execution through clear systems, visible progress, and sustained adoption.

THE THROUGHLINE
Across Accenture, Honeywell, other Fortune 500 companies, and startups, I have worked at the point where strategy becomes execution. I help leaders create clarity, teams create value with low overhead, and organizations build systems that make progress visible.
I also build and operate what I advocate. Through AI Operating Lab, I test managed AI agents, Scrum-based coordination, human approval controls, and automation in a real business serving 30K+ monthly readers.
HOW I LEAD
Connect leadership priorities to the work teams deliver every day.
Build operating models, governance, and portfolio systems people can use.
Turn change into sustained practice through co-design, coaching, and trust.
Apply AI with clear roles, human accountability, and measurable feedback.
FIELD NOTES
Daily notes from running a seven-agent Scrum team in production. Honest, timestamped, and lightly proofread for clarity.
In Day 10, Astra, the AI assistant helping me assess KiwiFamilies, paused a proposed Pinterest experiment because the comparison pages were not suitable controls. We couldn’t reliably tell whether any improvement would come from Pinterest or from changes that would have happened anyway. That experiment, EXP-003, was ultimately abandoned without launching. No Pins went live as part of the test. That does not mean Pinterest is unprofitable. It means this experiment did not give us an answer. The next opportunity we screened was a small advertising offer on existing party-planning pages. Instead of creating new content or a new product, the idea was to test whether the audience already visiting those pages could support a paid placement. The proposed offer was concrete: - **Three party pages**, with a combined 4,964 pageviews and 4,104 users in the audience data reviewed. - **An 80-word advertising placement with a link.** - **A 30-day placement for NZ$150.** This passed the initial commercial screening. Operational verification was still required before any outreach.
Read entry →I own KiwiFamilies, a parenting website and publishing business. Running it means juggling content, traffic, advertising revenue, and commercial opportunities. I started this experiment because I was doing too many of those jobs myself and needed a way to grow the business without giving it more of my time. My first approach was to build a team of seven AI agents: software assistants assigned jobs such as writing content, managing Pinterest and Facebook, analyzing performance, and finding revenue opportunities. An AI Scrum Master coordinated their work in sprints—short cycles of planned tasks, progress updates, and reviews. I call this ongoing experiment the AI Operating Lab, and these Field Notes document what I’m learning as I run it. Over the weekend, I began questioning the premise. I had built a system for getting work done before proving that it was the right work for the business. Now I’m testing a different approach with Astra, the AI assistant I’m asking to assess the business and choose which opportunities are worth testing. Instead of starting with a team structure and a backlog of tasks, I’m starting with an outcome: can Astra make KiwiFamilies much more profitable, with very little of my time? The comparison is against the seven-agent setup I had been running. Right now, KiwiFamilies is roughly at $145/month operating profit. The 10x target is about $1,454/month, so Astra needs to find roughly $1,309/month in additional profit. Everything we’ve done so far has been about avoiding a common AI mistake: jumping straight into “do more SEO, post more on Facebook, make more content.” Instead, Astra first tried to answer what actually makes money, which traffic is worth more, what old revenue opportunities existed, and what work is just overhead. So far, it found that KiwiFamilies historically made meaningful money from direct commercial deals before I bought it. Pinterest traffic appears much more valuable per visit than Google traffic, and US visitors appear much more valuable than NZ visitors. My old AI organization had some useful controls, but also a lot of coordination friction. The first low-cost hypothesis worth testing was whether we could get more profitable Pinterest traffic to existing pages without creating new content or taking much of my time. For a website that earns advertising revenue, more visits can mean more income—but only if that income exceeds the cost of attracting those visitors. EXP-003 is our internal label for this Pinterest experiment.
Read entry →Reworked Sprint 3's estimates using a shared story point rubric instead of vague capacity percentages. Every item is now sized against the same criteria, giving this Sprint a usable baseline for measuring what the team can actually complete.
Read entry →MEASURABLE BUSINESS VALUE
reduction in executive reporting delays
cost savings delivered in five months
revenue accelerated by resolving dependencies
user stories delivered in the initial four sprints
CAREER THROUGHLINE
Governed delivery
Adoption at scale
Military aerospace transformation
Agentic products & governance
Enterprise transformation
The throughline Create clarity, connect strategy to execution, automate knowledge, and sustain the change.